Prior to the “Brexit” vote in 2016, the pro-Brexit campaign, Vote Leave, sent almost 200,000 unsolicited texts in violation of the Privacy and Electronic Communications Regulations (PECR), according to a recent settlement it reached with the ICO. Under those regulations, as the ICO outlines in its PECR guidance, consumers must either have opted into receiving texts or they must already be an existing customer who “bought . . . a similar product or service” in the past.
Continue Reading UK’s ICO Brings Texting Enforcement Action, Fines Vote Leave 40,000 Pounds