National Advertising Division

Following, by a day, a privacy-related claim challenge brought against another advertiser, the National Advertising Division found that advertiser DuckDuckGo had sufficiently substantiated its privacy claims. These cases are significant reminders in two ways. First, that claims made about privacy and security can be viewed through an advertising lens and examined to see if they are properly substantiated. Second, that the NAD, the self-regulatory body that actively examines truth and accuracy of advertising, is looking at privacy claims. As those familiar with the NAD are aware, it refers those who do not cooperate to the FTC for priority action to examine if there have been violations of Section 5 of the FTC Act.

Continue Reading NAD Examines Privacy Statements Made By DuckDuckGo in Online Ads

The National Advertising Division, a self-regulatory body that examines the truth and accuracy of advertising claims, recently examined privacy claims made by Brave, Inc. Using the same analysis given to other advertising claims, the NAD analyzed Brave’s statements about consumer privacy. It assessed both the implied as well as the express claims made by the company as well as the extent to which the substantiation Brave had for the claims supported those claims.

Continue Reading NAD Brings False Advertising Claims Over Privacy Representations