The Ninth Circuit recently joined the Third Circuit in defining PII under the VPPA as “information that would readily permit an ordinary person to identify a specific individual’s video-watching behavior.” In the case, Eichenberger v. ESPN, Inc., the court found that because an ordinary person could not have identified the plaintiff from the information ESPN divulged to a third party (the plaintiff’s Roku serial device number and video history), the plaintiff failed to state a claim. For that reason the Ninth Circuit affirmed dismissal of the VPPA claim.
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