Firefly Games agreed to take corrective action in response to the Children’s Advertising Review Unit’s allegations that the company had violated COPPA by inaccurately (and confusingly) explaining its privacy practices. The app in question, LOL Surprise! Room Makeover, featured dolls and characters intended for children and animated characters. It also included content directed to adult users. CARU concluded as part of its routine reviews that, inter alia, the app was “mixed audience.” As such, the app needed to comply with not only CARU’s guidelines, but the Children’s Online Privacy Protection Act as well.

Continue Reading Children’s App Settles with CARU Over COPPA and Guideline Violation Allegations

The Children’s Advertising Review Unit recently settled with TickTalk Tech, LLC over its information collection practices. CARU, a self-regulatory body that reaches voluntary settlements with companies, conducts regular audits of privacy practices by companies in the child space. During one such audit, it identified concerns over TickTalk Tech’s kids smart watch, TickTalk4.

Continue Reading Smart Watch Maker Settles with CARU Over Privacy Policy and Parental Consent

As discussed in our sister blog, CARU’s revised Ad Guidelines go into effect on January 1, 2022. While the core principles of the guidelines have not changed, they now include new content to account for today’s advertising environment. Several modifications are important to keep in mind for those who collect information from children.

Continue Reading The Impact of the CARU Advertising Guidelines Change On Privacy

Two mobile apps directed at children were recently subject to action by the Children’s Advertising Review Unit. The first, “My Talking Tom,” is a virtual pet game for children operated by Outfit7 Limited. One issue was the display of Outfit7’s privacy policy. Under the Children’s Online Privacy Protection Act, privacy policies must be understandable, and contain no unrelated material. The app’s policy, however, contained advertisements for other games, and animated balloons that obstructed the user’s view. Accordingly, CARU found that the distracting content violated COPPA. Outfit7 prudently removed the content, and CARU took no further action on the issue.
Continue Reading CARU Takes Action Against Two Mobile Apps