Prior to the “Brexit” vote in 2016, the pro-Brexit campaign, Vote Leave, sent almost 200,000 unsolicited texts in violation of the Privacy and Electronic Communications Regulations (PECR), according to a recent settlement it reached with the ICO. Under those regulations, as the ICO outlines in its PECR guidance, consumers must either have opted into receiving texts or they must already be an existing customer who “bought . . . a similar product or service” in the past.
Continue Reading UK’s ICO Brings Texting Enforcement Action, Fines Vote Leave 40,000 Pounds

The U.K. data protection authority recently fined a lead generation company £90,000 ($118,000) for a 2017 unsolicited email marketing campaign. The company, Boost Finance Ltd, sent over 4 million emails promoting pre-paid funeral plans under the name findmeafuneralplan.com. In reaching its decision, the ICO (the UK data protection regulator), said that the company violated the UK’s Privacy and Electronic Communications Regulations by sending the messages without consent.
Continue Reading UK Issues Fine for Unsolicited Funeral Marketing Emails