Growing concern over the use of consumer data to generate scores designed to predict consumer behavior, what some refer to as predictive analytics or alternative scoring products, has caught the
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Marketing
Is Your Company’s Social Media Launch Ahead Of Its Compliance Program
By Sheppard Mullin on
Many businesses are still coasting along enjoying the marketing advantages of social media without making sure they have a good compliance program in place. For every company with a Facebook fan page or Twitter account roughly 65 percent would admit they do not have a social media policy. For companies with a social media policy, many of those policies have been lifted from online samples that may be over broad, and include provisions that have been challenged with some success in court.
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