In an ironic twist, the British Information Commissioner’s Office (ICO) recently fined a Brexit advocacy group for violating regulations issued under an EU directive. The fines, totaling £120,000, were levied against Leave.EU and a related insurance company, Eldon Insurance, for sending marketing emails to each other’s subscribers without sufficient consent. Leave.EU had sent marketing emails to over 300,000 of Eldon’s customers, and the two entities had carried out unlawful joint marketing campaigns through Leave. EU’s mailing list.
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UK’s Data Protection Authority Enforces GDPR
The UK’s Information Commissioner’s Office (ICO) has issued its first GDPR notice to Canadian data analytics firm AggregateIQ Data Services Ltd. The company uses personal data to target political advertising at voters prior to elections. The ICO was concerned about the firm’s use of targeted advertising in the UK’s 2016 EU referendum and the 2016 US presidential election, something the ICO is otherwise investigating. In this case, the ICO accused AggregateIQ of failing to follow GDPR by using personal information without a legal basis under GDPR, and using it in ways that people would not have expected when they provided it. Although the data was gathered before GDPR went into effect on May 25, 2018, the ICO stated that GDPR applies due to AggregateIQ’s continued retention and processing of the information about UK residents after that date.
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Dramatic Increase in French Privacy Complaints Since GDPR
The French data protection authority CNIL has received 3,767 data protection complaints since EU’s General Data Protection Regulation (GDPR) came into effect on May 25, 2018. According to CNIL this is a 64 percent increase compared to the same four-month period last year. CNIL also reported that it has received 600 data breach notifications during the same period. CNIL is in the process of developing new French regulatory tools under GDPR. It has already developed and proposed strict new biometric privacy regulations, and has nearly finalized a certification program for company Data Protection Officers. It is now developing regulations related to customer relations, human resources, and health monitoring.
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FTC Signals that It Will Enforce Statements of GDPR Compliance
Just as companies may be catching their breath after sprinting to get ready for GDPR in time for its recent implementation date, the FTC has now entered the enforcement fray. It has stated that, where companies are choosing to apply GDPR protections to American consumers, the FTC may enforce any failures to abide by those commitments. What does this mean for US companies? As many implemented compliance with GDPR, a number of companies stated publicly that they would be providing some -or all- of the same protections to their other customers. It made sense for the companies – once they were reconfiguring their policies and systems to meet the GDPR requirements for European customers, why not offer the same protections to individuals outside the EU? It was comparatively easy to do and it was good consumer PR. But now the FTC plans to hold them to it.
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GDPR Celebrates One Month Anniversary
It’s hard to believe that it has been a month since GDPR took effect. Since May 25, the sky has not fallen, nor have we seen widespread lawsuits or regulatory scrutiny. For those companies who are still working towards compliance with this new EU law, a round up of guidance from various EU regulators may be helpful. In the UK, the ICO maintains information on its site, including an assessment toolkit. In France, the CNIL also has useful tools in English for companies, including updates to its privacy impact assessment software. In Spain, the data protection agency has issued guides (in Spanish), including for breaches, impact assessments, and risk assessments.
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DoC Comments on Privacy Shield In Advance of GDPR
The Department of Commerce issued an update to explain how it has supported the E.U.-U.S. and Swiss-U.S. Privacy Shield frameworks. As we have written previously, the Shield gives E.U. companies a basis under which it can send personal data to entities in the U.S. The comments from Commerce come after the Europeans raised concerns about the sufficiency of the program, which gets re-evaluated annually.
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As GDPR Looms, Australia to Participate in APEC’s CBPR Program
Late last year, Australia’s Attorney General confirmed that Australia planned to participate in APEC’s Cross Border Privacy Rules (CBPR) system. The CBPR system was intended to help companies that want to transfer personal data across the borders of participating countries. Currently there are five participating countries: Canada, Japan, South Korea, Mexico, and the US. This scheme has been viewed by some as a hopeful complement to the Binding Corporate Rules concept under the EU Data Privacy Directive. In recognition of the overlap between the two, the Article 29 Working Party and the APEC Electronic Steering Group put together a checklist of the commonalities between Binding Corporate Rules and CBPR certification.
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Assessing GDPR Guidelines Part II: Data Impact Assessments
Following up on yesterday’s blog about profiling and automated decision making, we now look at guidance on data protection impact assessment (DPIA). The same guidance we discussed also directs companies to conduct a DPIA where profiling or automated decision making results in the “systematic and extensive evaluation” of an individual and decisions are made based on that evaluation that could have legal effects.
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Assessing GDPR Guidelines Part I: Profiling and Automated Decision Making
The Article 29 Data Protection Working Party recently issued guidelines on how to handle profiling and automated decision making under the General Data Protection Regulation. Under GDPR, “profiling” means the automated collection of personal information in order to evaluate personal aspects about an individual. For example, companies may use profiling to predict individuals’ spending habits, targeting ads to individuals based on their internet browsing history.
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The GDPR and The Bottom Line
How The EU Data Privacy Regulation Will Affect American Companies’ Data Collection and Processing Practices – and Their Revenue
For American companies who do business in Europe or who process the personal data of EU residents, the world of data privacy and security is about to get much more complicated. While U.S. privacy law is unsettled, with rapidly proliferating state and federal laws and regulations and uncertainty as to how strictly they will be enforced, the rules in the European Union are tough and about to get much tougher. The General Data Protection Regulation (EU) 2016/679 (GDPR), slated to take effect in May 2018, will give consumers in the EU substantially more control over how their personal data is used. The increased control includes the right to:
- access any personal data that has been collected,
- obtain confirmation about whether an individual’s data is being processed, and
- require that the data be “erased” if the consumer withdraws consent.