The U.K. data protection authority recently fined a lead generation company £90,000 ($118,000) for a 2017 unsolicited email marketing campaign. The company, Boost Finance Ltd, sent over 4 million emails promoting pre-paid funeral plans under the name findmeafuneralplan.com. In reaching its decision, the ICO (the UK data protection regulator), said that the company violated the UK’s Privacy and Electronic Communications Regulations by sending the messages without consent.
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