The Children’s Advertising Review Unit recently found that Tilting Point Media violated COPPA and CARU’s Self-Regulatory Guidelines for Advertising and for Children’s Online Privacy. Tilting Point is the operator of the SpongeBob: Krusty Cook-Off app. The case arose as part of CARU’s routine monitoring of child directed content.Continue Reading CARU Strikes Again: Another Mixed-audience App Settles Over COPPA Allegations
Firefly Games agreed to take corrective action in response to the Children’s Advertising Review Unit’s allegations that the company had violated COPPA by inaccurately (and confusingly) explaining its privacy practices. The app in question, LOL Surprise! Room Makeover, featured dolls and characters intended for children and animated characters. It also included content directed to adult users. CARU concluded as part of its routine reviews that, inter alia, the app was “mixed audience.” As such, the app needed to comply with not only CARU’s guidelines, but the Children’s Online Privacy Protection Act as well.Continue Reading Children’s App Settles with CARU Over COPPA and Guideline Violation Allegations
The Children’s Advertising Review Unit recently settled with TickTalk Tech, LLC over its information collection practices. CARU, a self-regulatory body that reaches voluntary settlements with companies, conducts regular audits of privacy practices by companies in the child space. During one such audit, it identified concerns over TickTalk Tech’s kids smart watch, TickTalk4.
As discussed in our sister blog, CARU’s revised Ad Guidelines go into effect on January 1, 2022. While the core principles of the guidelines have not changed, they now include new content to account for today’s advertising environment. Several modifications are important to keep in mind for those who collect information from children.
Continue Reading The Impact of the CARU Advertising Guidelines Change On Privacy