The talk of “opt-out preference signals” or global privacy controls (GPC) has been increasing as companies dig into the forthcoming requirements under US “comprehensive” privacy laws. What is an opt-out preference signal? An “opt-out preference signal” also known colloquially as ”GPC,” is a signal sent by a platform or technology on behalf of a consumer that communicates the consumer’s choice to opt out of sale or sharing. Below, we summarize how each of the states treats this requirement.
Continue Reading Comparing and Contrasting the Opt Out Preference Signal Across States