Did your business receive a letter from the California Attorney General’s office about your loyalty program? You are not alone. The California AG celebrated Data Privacy Day last month by announcing that his office had conducted an “investigative sweep” of business operating loyalty programs in California. His office then sent out notices of non-compliance to several loyalty program operators.
Wynter Deagle is a partner in the Privacy and Cybersecurity Team in the firm's San Diego (Del Mar) office.