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Bridget Russell

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Bridget Russell is special counsel in the Business Trial Practice Group in the firm's Century City office.

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As of this week, Apple’s requirements for apps to follow its AppTrackingTransparency are now in effect. These requirements went hand-in-hand with the iOS 14.5 launch, and impacts how an app can track users and access their advertising device IDs. In particular, consumer consent is now required if the app collects consumer information and shares it with others “for purposes of tracking across apps and web sites.” Apple has provided developers with specific implementation steps, which will be reviewed when apps are submitted to Apple for approval. As part of the submission, companies need to explain why they want to track users, as required under Apple’s guidelines.
Continue Reading Apple’s App Tracking Transparency Now In Effect

Apple recently revised its review guidelines to allow push notifications that include “advertising, promotions, or direct marketing.”  This changes a prior -and longstanding- prohibition on push notices that contain such content. Customers must affirmatively opt in to get promotional push notices, though (“through consent language displayed in your app’s UI”). They must also be able to opt out through an in-app mechanism.  Although promotional push notices were previously prohibited, many apps sent them. These modifications may be a step by Apple to acknowledge this use and put requirements in place around it.
Continue Reading Apple Eases Push Notification and Other Privacy Restrictions