The Children’s Advertising Review Unit recently settled with TickTalk Tech, LLC over its information collection practices. CARU, a self-regulatory body that reaches voluntary settlements with companies, conducts regular audits of privacy practices by companies in the child space. During one such audit, it identified concerns over TickTalk Tech’s kids smart watch, TickTalk4.
- explain its data retention and deletion policies are regarding children’s data;
- explain how parents can limit use of their children’s data; and
- obtain verifiable consent from parents before collecting children’s information.
Putting it into Practice: This settlement is a reminder that companies should take care to describe their information collection practices clearly and accurately in their privacy policies. This is particularly true for products directed towards children. This settlement is also a reminder that CARU is actively looking at connected devices for compliance with its guidelines and COPPA. Both require, among other things, obtaining (informed) parental consent before collecting information online from children.