Category Archives: Advertising

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FTC / DAA Extend Data Privacy Focus to Cross-Device Tracking

Enforcement of the Digital Advertising Alliance “Application of the Principles of Transparency and Control to Data Used Across Devices” (DAA Cross-Device Principles) officially began on February 1, just a week after the FTC issued a staff report discussing the application of the FTC Online Behavioral Advertising Principles in the context of “Cross Device Tracking” and … Continue Reading

No Protection for Network Marketing Provider That Had Knowledge and Authority to Control Deceptive Conduct of Affiliates

In Federal Trade Commission v. LeadClick Media, LLC, 2016 U.S. App. LEXIS 17383 (2nd Cir. 2016), the Second Circuit recently held that an affiliate marketing network provider could be subjected to liability under the Federal Trade Commission Act (“FTC Act”) for deceptive marketing materials published by the affiliates.  It also concluded that Section 230 of … Continue Reading

FTC Examines Predictive Scoring

Growing concern over the use of consumer data to generate scores designed to predict consumer behavior, what some refer to as predictive analytics or alternative scoring products, has caught the attention of the Federal Trade Commission.  Earlier this month, the FTC held a seminar focused on exploring the use and impact of predictive scoring.  While … Continue Reading

The Federal Trade Commission’s Proposed Framework For Consumer Privacy Protection – The Basics

The preliminary Staff Report issued by the FTC earlier this month is the most aggressive effort by the FTC to date on the issue of online and mobile privacy generally. The preliminary Staff Report proposes a “do not track” mechanism along with an overall online privacy framework that would rigidly regulate how information is collected … Continue Reading
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