It takes a lot of bullying and cruelty to push someone to kill themselves. And, usually there are several opportunities to intervene and protect the victim. Bullying does not happen in a vacuum. There are witnesses.

We need to interrupt that cycle. Remove whatever gratification bullies are getting from being cruel to another person. When Dharun Ravi tweeted about his speculation that his roommate was having a date with another man, his tweet was undoubtedly read by more than one person. And, when Ravi secretly recorded and broadcast on the Internet that Tyler Clementi, his roommate, was making out with a man, there was undoubtedly an audience. Yet, there are no reports of someone, anyone, objecting to what was clearly a cruel, unkind act by Ravi. No one seems to have alerted school officials. At least two days passed before Tyler Clementi took his life.

If we really want to do something about bullying, we each need to take responsibility for doing something when we see it happening. We can’t put blame only on the bully, or the school administration, or the bully’s parents.

We need to start acting more like a community of people who protect one another. Bullies need to know they will be called out by the majority. We won’t duck and cover and be thankful we are not the one being ridiculed or terrorized. We will alert authorities, school officials, the media. We will be loud and strong in objecting so bullies will get no benefit from the incredible, singular jerks they are.

Bullying is evident everywhere. It is not limited to schools, but can be seen in the military and workplace. It is something we should care about and stop wherever it takes place.

The campaign to stop cyber-bullying is properly getting attention in the media and also with companies and the American Bar Association, who have jointly produced a consumer protection video on the problem of cyber-bullying in schools. The cyber-bullying video, linked here, is the first in a series that the ABA, Antitrust Section, through its Public Education Committee, is producing to help high school students learn about vital consumer protection topics. These videos are being funded in part by donations from American companies such as Microsoft Corporation and Time Warner Cable, Inc., and additional fundraising efforts are underway.